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Community Development Survey

More details about the survey can be found here.

Areas surveyed

The properties surveyed were in the following areas:

  • Coleman’s Farm, Calne
  • Stokes Croft, Calne
  • Potley Lane and Pockeridge Road, Corsham
  • Rudloe, Corsham
  • Hill Rise, Chippenham

Surveys have been carried out in these areas since 2005. The areas were assessed using some of the Housing Corporation sustainability indicators, such as the number of weeks a property takes to be re-let, the percentage of residents in receipt of Housing Benefit, the percentage of rent arrears as a percentage of rent due, and the average maintenance cost per property. A total of 1138 properties were surveyed. All properties in an area were surveyed regardless of the tenure of the occupants. The return rate for each area varied – the lowest area was Potley and Pockeridge in Corsham, which had a return rate of 36%, and the highest were Rudloe in Corsham and Stokes Croft in Calne where the return rate was 41%. The overall return rate was 38%. The return rate for each of the areas surveyed this year is shown within the individual summaries.

The survey questions

The survey questions were grouped into five main categories: Health, Crime, Children and Young People, Neighbourhood and Training, Involvement, and Community Groups. At the end of each section of the survey a space was provided for residents to make any additional comments. These responses are incorporated into the individual results summaries.

Methodology

Survey

One of the Market Researchers conducting a doorstep survey.

The survey was carried out by specially hired Market Researchers who visited each of the properties to complete the survey with the residents on the doorstep. Residents in the areas where the survey was to be conducted were sent a flyer saying that the researchers would be calling within the next two weeks. When it was not possible to complete a survey on the doorstep, a survey was left with a prepaid envelope in order for them to post it back. Residents were also given the option of completing the survey over the telephone or via the internet.

In areas where there was an exceptionally low initial return rate, follow-up calls where made to try to increase the overall percentage. The surveys were all confidential and an incentive was offered in the form of a Prize Draw for £25.00 of shopping vouchers for each area. The completed surveys were all entered into the Snap software system and percentage and actual results for each area were produced, these were then converted into a spreadsheet, which ‘scored’ the categories to give an overall satisfaction score.

Scoring

The scoring was calculated after asking people to rate their satisfaction with an issue: the number of people responding was multiplied by a factor of 100, and then the totals were added together and divided by the number responding to give a satisfaction rating. The results were then ‘traffic lighted’ to show the overall satisfaction level for each area, and were coloured coded as follows:

redA red light means that there is a satisfaction rate of less than 51%.

amberAn amber light means between 52% and 66% satisfaction.

greenA green light means a satisfaction rate of 67% and over.

Evaluation and feedback

The results of the survey have been sent to residents in the form of a newsletter. This lets people know what they think is good and what is not so good in their area, along with information about how we will try to make things better. We also told residents what we have done since the previous survey. If a resident requested further information, their details have been passed on to the specified organisation, so they can be contacted directly.

Conclusion

As well as being used to influence our new Customer and Community Involvement Strategy, the results will be utilised by staff in various Westlea departments. We also want to strengthen and expand our partnerships to enable us to work together to achieve mutual goals, so we are making the results available to partner organisations and organising an event where we can discuss ways of working together. The survey will take place again in 2011, when we will monitor progress made since 2009.

 

 


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